Cooler than the competition.
Reliable Air is a central Texas based HVAC company, that was looking to set themselves apart from their competitors. They needed to find a way to attract potential clients and generate potential leads through sign-ups and phone calls. This is where tekRESCUE stepped in.
Leading the way, literally.
Sending paid traffic directly to your website works, but occasionally visitors can become overwhelmed by options. When presented with too many choices, a user might forget to follow a Call To Action, resulting in a missed conversion. With this in mind, tekRESCUE created Facebook ad campaigns, and built a custom landing page to send paid traffic to in order to improve the chances that their visitors will become action-takers. We’ve improved the conversion rate (vs. sending them directly to their website) by making the phone number and contact form visible immediately upon visit.
By using a custom landing page, we were also able to track the where the traffic was coming from, and determine which source of traffic is generating phone calls and leads by utilizing dynamic variables on the page. This also allowed for easier split-testing so we could tell which version of the landing page made sense for which users.
Hard working icons
we created custom icons that spoke to their users in a professional & fun way about the services that Reliable Air offers. Using brand colors, we wanted to show a play between hot and cold elements, which RA is familiar with.