How AI is Being Used for SEO
While SEO is one of the most used methods for online marketing, it is not the easiest. There are plenty of attempts to make SEO easier for online marketers. Fortunately, there is one tool that is being used to help with SEO. This tool is artificial intelligence, or AI. One thing that has influenced people into looking at ways to use AI for SEO is knowing how people use search engines. With billions of searches being done on Google every day, there are bound to be some unique search terms. Also, people are looking for precise and immediate answers. Therefore, a lot of effort needs to be made towards improving the efficiency of search results.
The 3 Types of AI
Before looking at how AI is used for search results, it is important to look at the three different types of AI. The three different types are known as:
- Narrow Artificial Intelligence
- General Artificial Intelligence
- Artificial Super Intelligence
As the names suggest, each form of AI deals with different types of tasks. Simple tasks are going to be handled by Narrow Artificial Intelligence. Artificial Super Intelligence deals with the type of intelligence that may even surpass humans. As of right now,the tasks that deal with search engines can be handled by narrow AI.
How to Effectively Use SEO to Have an Advantage With AI
When it comes to using SEO with AI, it is important to be very intelligent about it. There is a process of SEO which is very effective. This involves gathering and grouping keywords. You can gather keywords with the use of keyword tools. Afterwards, look for keywords that are most likely to represent similar phrases. This saves a lot of work when it comes to ranking. For instance, taking five keywords and creating a page for each of the five keywords is going to prove to be a ton of work compared to the one representative keyword that can rank your site highly across similar keywords.
The Use of Analytics
When it comes to SEO, one of the most important things to use is analytics. Analytics can be used to create topics and group your pages into topics. Analytics can also be used for predictive reasons. In other words, analytics tools can be used to predict what search term is going to become a highly searched term.
Figuring out how AI and data works can help you a lot when it comes to using SEO. With online marketing, one of the most important skills is being able to anticipate a growing demand. Afterwards, you can work towards those demands. The same can be said with SEO. Knowing what keywords are being searched and what keywords are going to be highly searched can give you an advantage in the market.