Search Engine Optimization (SEO)
Many SEO firms only focus on building links. We focus on building your business’s authority, trust, credibility, and brand. Those ingredients are exactly what help our clients rank well in the search engines for the long run.
SEO takes a lot of research and precise execution in order to be effective. If you haven’t studied SEO and how the search engines calculate authority, it will be almost impossible to “accidentally” rank for keywords that will drive new customers to your website. In fact, if done improperly it can actually get your site penalized in the search engines.
We focus on doing SEO that is geared towards building your business’s brand, authority, credibility, and trust, the most important aspects for ranking well in the long-term.
At tekRESCUE (Located in San Marcos, TX just outside of Austin, Texas) we have been doing SEO for many years and have learned how to cope with Google updates such as Hummingbird and Panda, and our work will be effective against future algorithm changes that Google rolls out. We focus on doing SEO that is geared towards building your business’s brand, authority, credibility, and trust, the most important aspects for ranking well in the long-term. If you want to establish a professional online image, build trust and rapport with your potential customers, or just drive more targeted customers to your website, we are here for you. In addition, we can educate you on how to get the most from your website, and teach you how to maintain and update your website—no coding or programming required!
If your company is looking to drive more sales and acquire new clients, search engine optimization might be the ideal solution. At tekRESCUE, we help small and mid-sized business grow their online presence and gain an edge over the competition. We treat each client as a partner. Our SEO services are somewhat exclusive, as we only work with one client per industry, per target market. We’re dedicated to helping your business rank higher, and drive more targeted leads for your business.
Phase 1: Keyword and Market Research
Proper keyword research is essential to crafting a winning long-term SEO plan. If the wrong keywords are chosen, all efforts to optimize your site become an uphill struggle. We spend a lot of time harvesting keywords, analyzing data, and handpicking the keywords that are most likely to deliver results. It’s easy to randomly pick keywords and hope that your site starts to rank well; unfortunately this approach rarely pays off. Instead, it’s crucial to collect as many relevant keywords as possible and analyze each of them, separating the good from the bad. We look at several different metrics during the keyword research phase, and we judge the keywords on the three important pieces of data shown below.
After we present our recommended keywords for your approval, we begin tracking your websites rankings for these keywords so we can track progress month in and month out. Once finished, Phase II begins.
We find keywords that are relevant to your business to ensure that any traffic that results from ranking for these keywords has a higher chance of converting into leads and sales.
Not all keywords are created equal; some get many searches a month, others don’t get many at all. We aim for keywords with decent search volume in an attempt to maximize potential exposure.
We set realistic goals for rankings, and looking at the current top-ranking sites for a particular keyword is a great way to gauge how easy (or difficult) ranking for a keyword will most likely be, and choose keywords based on the likelihood that we can rank against the current competitors with a bit of elbow grease.
Phase 2: On-Site Adjustments and Optimization
No amount of SEO will help if your website and pages are not properly configured for your target keywords and audience. After the keywords we’ve chosen have been tested and analyzed, we do an audit of your website to see what changes need to be made. We begin by taking a more holistic approach to ensure that your entire website is optimized properly before drilling down into specific pages and sections of the website.
During the initial site audit we look at each of the primary pages of your website and evaluate their strengths & weaknesses. We use this data to decide what can be tweaked to better optimize the site. We’ll be happy to explain everything we do to you if you care to know more. If you don’t, we don’t blame you, but you can rest assured knowing that we will ensure everything is optimal.
We cluster related keywords together to create highly contextually-relevant pages that the search engines love.
We look at everything from header tags and image alt tags to word count & keyword density. Don’t know what all that mumbo-jumbo means? Not to worry, that’s why we’re here!
Site auditing is an ongoing process and we re-run audits on your site and make adjustments as time goes on to see how Google and the other search engines respond to these changes.
Phase 3: Local Directory Optimization and Company Reviews
Having your business and website properly listed and optimized in the correct authoritative local directories websites is very important, and we analyze your sites current listings and ensure that they are optimized properly. Having the correct business information listed across the many popular local business directories is essential for building trust not only in the search engines, but in potential customers & clients as well.
We take the time to work with you and locate your existing listings, ensuring they’re up-to-date with accurate information.
The web is full of directories that can potentially increase your site’s authority, so we take the time to routinely look for new relevant ones to add your business to.
We will also discuss with you ways to increase the number of happy reviews on your local listing pages, which in turn helps with ranking higher in search engine local listing results.
Phase 4: Off-Site Optimization & Content Distribution
Unlike most SEO companies, we don’t focus solely on building links. Instead, we craft custom content related to your industry and distribute it on your behalf to grow and strengthen your brand across the internet. We submit your site to powerful, niche-specific directories, craft an article marketing campaign, and cultivate fresh and interesting content to periodically add to your website. The search engines reward sites that publish new authoritative content with higher rankings on the search engine results pages.
We can create fun, professional infographics on your company’s behalf and distribute them to a variety of platforms to gain even more authority-boosting backlinks. We’ll even convert the infographics to video slideshows and add some catchy background music for distribution to video-sharing sites.
In addition, we analyze the backlink profiles of your top competitors to see where they are getting backlinks from. We filter out the spammy & useless links and focus on the high-quality opportunities. This can take quite some time, but we believe the effort is well worth it.
Once we have a list, we start sifting through for places where we can obtain high-authority backlinks to your site. This technique allows us to discover what is working in order to mimic and, eventually, outperform competitors.
Regular Reports to Evaluate Progress
By utilizing analytics, we can track how long visitors visit your site, where they go while on your site, and how much your traffic is increasing as your website moves up the rankings in the search engines. We take the time to evaluate and discuss with you how well the SEO campaign is going. It’s crucial to keep in mind, though, that long-term positive rank gains can take a while to achieve, and it’s important to be patient. tekRESCUE is the right company to choose for your SEO in San Marcos, Austin, Texas and beyond!
No Shady Tactics
Blackhat & shady tactics can often rank sites much quicker, but it’s only a matter of time until they are penalized by the search engines.
Slow & Steady
We believe that slow & steady wins the race… Turning your site into an authority in your market doesn’t happen overnight, but instead takes months and months of continual effort; SEO is a marathon, not a sprint.
The effort is well worth it because when all is said and done, more targeted visitors will see your site, which in turn can lead to more calls & sales for your business for a long time to come.
Our Web & SEO Testimonials
Randy and his team became our Web Design/Hosting , SEO (search engine optimization) and email hosting this past year. We are excited about our new web site and the results we've seen in a short period of time from the SEO side of web searches. They are professional, respond quickly... read moreKevin Carswell
Randy and his team are fantastic at what they do. Let's start with professionalism and following through on projects which goes a long way with me. I appreciate how they've helped my company with optimizing my search engine capacity. Randy is there for our company for questions that may arise,... read moreRobert Henderson
Always fast reliable service. All the staff is so friendly and helpful. Wouldn't trust any one else with our computers and website. Every time we have any technical difficulties TekRescue gets us up and going again and for an A/C company in Texas this is so important. We have all... read moreKay C.