In part one we went over choosing the best major social media platform for your purposes, and the types of content that are optimal for each network. In this article we will be going over the more niche platforms that are often overlooked. As previously mentioned, social media is not one size fits all. If you run a podcast, the set of sites that will benefit you the most will be a completely different set of sites than if you wanted to do outreach for your church, and both of those are completely different for someone running an e-commerce website. Below we will breakdown each niche by the networks that fit in that definition. Part Three will conclude with us showing you how to use your social media influence to increase your Google search ranking.
We went over YouTube last time, but Vimeo serves a slightly different audience. Vimeo is great for artists and creatives. Vimeo Plus allows you to upload very long videos at a much higher quality than YouTube. Though it is not as popular, it does serve as a great place for artisan content, and is very popular in the indie film scene.
Twitch services an entirely different customer base. The platform Twitch.TV began as a live-streaming website for gamers. While it is used mainly for video game streamers, it can be used as a tool to stream things live (though Periscope is the all-purpose version of Twitch.TV). The community is very tight knit, and anyone looking to create video-game related content would be well served by Twitch.
Audio streaming platforms:
SoundCloud is great for hosting pretty much any audio file. This service is a common go-to for comedians, podcasters, and aspiring musicians. It is not however possible to sell content on SoundCloud. It does contain a great artist page and enables easy contact with your fans.
Bandcamp is great for content creators that want to sell their work. Though it does not have as much of a community base, it enables easy monetization of your work.
Billed as the social network for professionals, users can edit their profile to make their own online resumes, search for employers/employees, and network with clients and vendors needed. Some people get caught up in the social aspect of LinkedIn, which is not necessary. While it is a social network, your business mainly will benefit by using it for things like finding employees or getting bids from contractors and vendors.
General social networks:
Snapchat is an instant photo sharing site. It started as a way for friends to send each other “snapshots” that were pictures that only displayed for 10 seconds, and would alert the user if the other phone tried to take a picture of the application.
Pinterest is great for reaching almost any crowd. It is especially useful for anyone who can easily convey their ideas and services with pictures.
Reaches a similar crowd to Facebook, and more tech-savvy user base.