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Category: Digital Marketing Page 1

From social media to email campaigns, websites, and search engines, learn how you can leverage digital platforms as powerful marketing tools.

social media icons floating around a hand using a tablet

The Role of Social Media in SEO

Digital Marketing
In today’s digital era, social media has become an integral part of our lives. It has grown to be more…
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Seo

The Benefits of Local SEO for Small Businesses

Digital Marketing
Small businesses often face tough competition in the marketplace. With limited resources, it can be challenging to stand out against…
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Hand writing the word "Audience" on a whiteboard

What Makes for an Effective Lead Magnet?

Digital Marketing, Web Design
Lead magnets play a crucial role in the success of a business’s online marketing strategy. Lead magnets are designed to…
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IT Consulting in Austin TX business strategy meeting illustration

How SEO Benefits your Business

Digital Marketing
SEO is a powerful tool in the marketing toolkit for many businesses, but knowing where to start can be challenging.…
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PPC management campaign

PPC Management: What It Is and Why It’s Important

Digital Marketing
What is pay-per-click (PPC) management? PPC management is a strategy for online advertising that helps advertisers manage and optimize their…
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Social media apps on a phone

How Professional Social Media Management Can Help Your Business

Digital Marketing
You no doubt know that a strong social media presence is an essential part of any business’ marketing strategy these…
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tekRESCUE present: [Infographic] Image File Types Decoded: A primer for using images on the web.

[Infographic] Image File Types Decoded (Updated)

Digital Marketing
UPDATED DECEMBER 2021. Information technology can get complicated very quickly, and digital image files are no exception to this rule.…
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Business man sitting near a graph showing trends for search engine optimization and digital marketing in Austin

SeO in 2022: What’s Next?

Digital Marketing
Our San Marcos, Texas SEO company has written about this topic in the past, but today we’ll be looking towards…
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Graphic designer creating a vector logo on a tablet

Pros and Cons of Using Scalable Vector Graphics on Your Website

Digital Marketing
Scalable Vector Graphics (SVG) are an increasingly popular web design element, and with good reason. They’re extremely flexible, easy to…
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Woman hold phone with social media icons

Which Social Media Platforms Should Your Business Use?

Digital Marketing
Since the beginning of the twenty first century, social media has become an essential tool for businesses of nearly every…
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Mail slot on a door with the label "No junk mail"

Tips to Keep Marketing Emails out of the Dreaded Spam Folder

Digital Marketing
Every business owner wants to do whatever they can to ensure their business grows and continues to keep in contact…
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Gold medal with the San Marcos Daily Record Best of Hays 2020 logo

tekRESCUE Receives Best of Hays 2020 Award

Digital Marketing, Information Technology
tekRESCUE was once again a contender in the Hays county “Best of Hays” awards this year. Our team was excited…
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Google Analytics Graphic

Beginner’s Guide to Google Analytics

Digital Marketing
Digital analytics & SEO services in Austin TX covers the collection, analysis, visualization, and interpretation of real time, online data…
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Illustration of an envelope with cogs being fine-tuned by a wrench

Creating A Strong Email Campaign: Proper Tracking, Calls to Action, and Brand Consistency

Digital Marketing
In our previous article on creating a strong email campaign, we went over some strategies to craft enticing subject lines…
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Illustration of an envelope with muscular arms

Creating A Strong Email Campaign: Crafting Strong Content and Headers

Digital Marketing
There is a long list of things to consider when it comes to effectively creating an email campaign that elicits…
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Illustration of an online store on a mobile phone

How a Mobile App Can Supplement a Responsive Website

Digital Marketing
If you’re a business owner who has already invested in a professionally-built responsive website, you may be wondering if it’s…
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A short link in a crowd of long links illustrated by our SEO & Austin web design team

The Benefits of URL Shorteners

Digital Marketing
We have all seen bitly links posted on Twitter, sent to us through email, and scattered throughout the web. Unfortunately,…
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Person at an Austin TX SEO company writing "online marketing strategy" on glass

How To Promote Your Business From Home

Digital Marketing
With the spread of the coronavirus in Texas, many small and medium businesses have been forced to temporarily shut their…
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SSL Certification

What is an SSL Certificate?

Digital Marketing
SSL certificates are small files filled with a cryptographic key and are bound to the details of a larger organization.…
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A mobile-first web design mockup drawn on paper

Why It’s Important to Have a Mobile Friendly Website

Digital Marketing
It is clear that this is the modern age of technology. Look around, cell phones are no longer a rarity;…
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SEO vs PPC explained by our web design and Austin SEO team

SEO vs PPC Marketing

Digital Marketing
Google has become the world’s largest network of information that we have ever seen. It’s no surprise that, in today’s…
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