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Category: Digital Marketing Page 3

From social media to email campaigns, websites, and search engines, learn how you can leverage digital platforms as powerful marketing tools.

Google's Knowledge Graph illustrated by our Austin SEO company

The Basics Of Google’s Knowledge Graph

Digital Marketing
Google has become one of the largest sources of information the world has ever seen. It is important to understand…
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A Dedicated Mobile Site compared to a responsive site

Separate Mobile Sites vs Responsive Website Design, Part 2

Digital Marketing
It’s extremely important to have a working mobile site in a world where more and more people are using mobile…
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Home office set up with desktop, laptop, tablet, and mobile devices

Separate Non-Responsive Mobile Sites vs Responsive Websites

Digital Marketing
Why are Mobile Sites Important? When it comes to traffic on your website, as much as two-thirds of visitors now…
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Woman make follow up calls to new clients

New Customer Intake On Your Website Part 2

Digital Marketing
In our previous article on New Customer Intake on Your Website (Part 1) we looked at the benefits of providing…
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Secretary answering follow up questions from potential customers

New Customer Intake On Your Website Part 1

Digital Marketing
One of the top reasons to have a business website is to gain new clients. There are a variety of…
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Local business improving local seo online

Tips To Improve Your Business’s Local SEO

Digital Marketing
Competition between local businesses has always existed, and the same is true in 2018. However, a specific kind of competition…
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Person viewing website traffic statistics

Overview Of Google Adwords For Beginners

Digital Marketing
For business owners, consumers, and others, online advertising has become a part of our daily lives. Because of this, online…
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mouse 145286 640

The Rising Importance of Long Tail Keywords

Digital Marketing
Many companies are familiar with using keywords to help their websites rank higher in Google searches. A certain type of…
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Google's Mobile-First Index: How to Be Prepared

Google’s Mobile First Index: How to Be Prepared

Digital Marketing
This is the last in a three-part series we’ve been writing on Google’s upcoming Mobile-First Index. If you haven’t read…
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Google's Mobile-First Index: The Why and When

Google’s Mobile-First Index: The Why and When

Digital Marketing
In our last blog post, we took a look at the Mobile-First Index, the looming shift in Google’s focus from…
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Google's Mobile-First Ranking: The Who and What

Google’s Mobile-First Index: The Who and What

Digital Marketing
If you’re a business owner with a website, chances are you’ve already made some changes to your site for the…
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5 Tips for Optimizing Your Website for RankBrain

5 Tips For Optimizing Your Website For RankBrain

Digital Marketing
RankBrain is a Google component that is designed to predict the behavior of users through an AI software that learns…
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RankBrain: How a Search Engine AI Ranks Your Website

RankBrain: How A Search Engine AI Ranks Your Website

Digital Marketing
Anyone involved with website design or digital marketing wants to improve their website’s SEO to increase customer traffic. In late…
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Designing for the 4 Types of Web Traffic, Part 2

Designing for The 4 Types of Web Traffic, Part 2

Digital Marketing
Last month, we took a look at two of the four types of traffic your site should accommodate. We covered…
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Designing for the 4 Types of Web Traffic, Part 1

Designing for The 4 Types of Web Traffic, Part 1

Digital Marketing
Does it matter where we come from to get to where we are today? When it comes to visitors to…
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Online Marketing Strategy Illustration

What Kind of Articles Should I Write for SEO?

Digital Marketing
There are a lot of complicated, behind the scenes stuff that goes on when trying to rank well with Google.…
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App or a WebApp/Website: Which should your business be using?

App or a WebApp/Website: Which should your business be using?

Digital Marketing
A few years ago, the trend was to build an app for everything. There was an app for making your…
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A/B Testing: Conversion Rates And Data Analytics

A/B Testing: Conversion Rates And Data Analytics

Digital Marketing
Ads are made to generate business, at the end of the day. It can be hard to know which one…
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A/B Testing: Tracking Results Through Unique Domains

A/B Testing: Tracking Results Through Unique Domains

Digital Marketing
Do you remember the ad for Head-On? “Head-On–Apply directly to the forehead.” It likely qualifies among the top of the…
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How to Create an Effective Landing Page – Part 3

Digital Marketing
Your landing page informs what your purpose, services or offerings are. It does this by walking them through the purpose…
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How to Create an Effective Landing Page – Part 2

Digital Marketing
In this series, we continue our look at what makes an effective landing page. We have previously gone over design…
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