Long-tail keywords are long and specific keyword phrases. They are likely to be used by customers who knows what exactly they want. The customers are often closer to a point-of-purchase. They may prove to be difficult to use at first, but you will realize how valuable they are after you know how to use them.
Imagine you have a furniture business and a person searches for ‘furniture’, what are the chances of your business coming on top of the search results? Well, it may not even appear in the first page because there a lot of furniture entities out there. What about if you specialized on say, contemporary art-deco furniture? There are a few of such out there and the chances of a visitor landing on your site are very high. The customers looking for the product will find the exact product. Now, contemporary art-deco furniture adds up as a long-tail keyword.
Long-tail keyword management entails establishing a good relationship between your business communication lines and the customers, actively shopping on your platform. Look at this example: you search for ‘sofa’, it will be difficult for you to navigate your way to click on a sale. But if you google a specific model and make of, say, a sofa, you will end up getting the exact product you’re looking for. Therefore, customers who use long-tail keywords knows exactly what they want.
Of course, with long-tail keywords, traffic to your site will be minimal. But the little traffic you get is valuable because visitors are very likely to buy your product or services.
Long-tail keywords on a graph of keyword popularity
The term ‘long-tail’ was coined from how it ‘behaves’ in a distribution curve. If a graph of keyword popularity is created, phrases such as Facebook and Justin Bieber will feature as the most popular recording numerous searches. Surprisingly, such keywords make up a small percentage of keywords used in the internet. In fact, the searches could add up to about 15%. What makes up the rest of the searches? Well, long-tail keywords makes up about 70% of the searches and mid-length keywords about 20%.
Less traffic for higher return on your investment
You will face a lot of competition for rankings from shorter keywords and ROI can be low. If you implement long-tail keywords wisely, you can attract less traffic but earn higher return on your investment. This is because you will be getting committed and focused customers. The customers are close to point-of-purchase.
Less competition translates to lower costs
The long-tail keywords are valuable to both businesses looking for higher google search ranking and advertisers who run search marketing campaigns. The long-tailed keywords comes with a lower cost per click because of the less competition.
You don’t have to pay for a premium for every click. Look for long-tail keywords to drive your ad rankings and push your Adwords campaigns forward. Look for the longer and specific keywords from a reliable and renewable source. Many keyword suggestion tools have overlooked this valuable category.
Finding your long-tail keywords
Look for a reliable free or premium keyword research tool which will generate the keywords for you.