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Which Social Media Platforms Should Your Business Use?

Since the beginning of the twenty first century, social media has become an essential tool for businesses of nearly every type and every size. Social media allows businesses to network with others, advertise to potential customers, communicate with fans, share information, and complete many other important tasks.

Which Social Media Platforms Should Your Business Use?

Depending on multiple factors, you will have to decide which specific social media platforms your business would like to utilize. The demographics of your audience and your social media goals will both have an effect on the platforms that you choose to use and the ways that you choose to use them. If you want to create an in depth online presence, it is often useful to hire a professional social media manager.


Facebook has specific business tools that are designed to help businesses target their ideal customers and attract them through paid advertisement. These tools can be highly effective but it is important to understand that there is a financial cost associated with using them.


LinkedIn is specifically designated as a professional platform so it is especially important for businesses to establish a presence on it. This platform can be useful if you are hiring at your business or if you want to network with other businesses in regards to partnerships, events, investments, or other mutual tasks.


Instagram is a great app because it allows you to share photo content with fans of your business, customers of your business, and/ or clients. Instagram also has excellent tools for sharing video and live video. Live video can be a great way to personalize your business social media accounts.

Tik Tok

Tik Tok is one of the newer social media platforms but it is extremely popular, especially among younger generations. If you are targeting a younger demographic, it is essential to have a presence on this app. Tik Tok is also a great way to share short video content related to your business.


If you are looking to share more in-depth video content, YouTube can be a great tool. YouTube allows you to share longer videos that can be permanently linked for sharing on other social media platforms as well.


Pinterest boards assemble together links, photo content, video content, and other forms of content to establish social mood boards. Businesses in the clothing industry, baby industry, wedding industry, and food industry may especially find this app to be useful.


Twitter is one of the most informal apps that businesses use to establish an online presence. Businesses often establish a more trendy, fun, and youthful presence on this app. It is also extremely popular for interaction between businesses, between businesses and fans, and between businesses and celebrities.

Conclusions on Social Media for Business

No matter which social media platforms your business chooses to use, it is important to pay attention to the type of presence that you create. Be professional but also personal and friendly on social media accounts for your businesses. It can be very helpful to hire professional assistance when doing this. Replying to comments and messages helps as well.

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