The human mind has a tendency to fear the unknown. But the reality is if you can break down what you don’t know into small chunks, accomplishing your goals will become easy. Search engine optimization (ranking higher on Google) can seem daunting. But it shouldn’t have to be. In this article we will be going over 3 things you can do every day in just a half hour to accomplish your goals.
1. Write an article every day for your blog or become a guest blogger for an online publication
The key to writing good articles is not just stuffing them with keywords or writing a paragraph or two about topics you don’t know. Keywords help when you do it the right way of course (covered below), but the most important element is very simple: write what you know. Good content will always trump articles with information that is incorrect because you don’t know anything about the topic. Even if you only have 30 minutes a day, write for 30 minutes straight. You don’t have to complete one if you can’t. But write articles about your industry, about your services, about news and breakthroughs in the field. Just make sure you have a section of your website for a blog.
Another thing to consider is that you don’t have to only write for your blog. Publications like Huffington Post, local newspapers and local online magazines, and industry-specific blogs will often allow guest writers to write articles for their site. This can be a great way to build brand awareness and reach a whole new group of readers.
2. Do keyword research, the right way
Keyword research is a great way to rank higher in Google searches. It is important that you remember not to spam keywords over and over. The key to making progress in 30 minutes is to pick one page every day to research. Moz.com is great for this.
You can name the images on your pages. But when you name them, while it seems like it’d be helpful to stuff keywords, the best thing you can do is name the image what it is a picture of. If you have a picture of a networking router, just name the image “networking router”. You can also incorporate this research into your article.
3. Engage with others and help other websites for backlinks
Another thing you can do is contact other people in your field that are not direct competitors and ask them for a backlink. Backlinks are essentially when websites with authority ranking (once again, Moz.com is what you want). Authority ranking is sites that have good ratings and rank highly in Google searches. So writing guest articles ties in, but more so trading links works well. You can email the site admins asking them to drop a backlink that directs to your homepage in their resource box, or to use you as a source for an article that you have content for. There are also the industry-specific forums that you can use to reach people in the same field but in different towns.