Digital analytics covers the collection, analysis, visualization, and interpretation of real time, online data describing user behavior on web sites, mobile apps, and social media platforms. An important part of online intelligence, digital analytics allows business owners and brands to know how their websites and apps are being viewed and found by visitors. This information can be used to improve your current strategies, or to create new ones.
How Google Analytics Works
To make use of Google’s advanced analytics features, you should get the latest version from Google. The most commonly used Google Analytics tracking features are the Google Analytics pop up and the Google analytics code. With the Google Analytics code, you can set the appearance of your site on your Google Analytics account, and you can also set up statistics that show the behavior of your visitors. However, you should make sure that the code does not cause your system to crash or that you need to be a member of the program to see the report. There are other reporting options available for you, but these two are the most popular. You can also use Google Search Console to get details about clicks or impressions on your web pages, and then you can use the Google XML Sitemap to find out more information about the source of traffic to your site. Another option you may want to consider is getting a paid Google Analytics account to get you all the information you need.
How to Set Up Google Analytics
Before you start setting up your site, make sure you have a basic understanding of the Google analytics application. There are many different aspects to this tool that you need to be familiar with. It is important that you learn how to set up Google Analytics in order to get the best results out of your online campaign.
Google Tag manager will set up Google Analytics. You will want set up Universal Analytics (also called Google Webmaster Tools) through Google Tag manager. This will help Google Analytics record all web traffic on your site. There is also an advanced reporting option on the Google webmaster tools that can help you track more than just website traffic. The advanced reporting option allows you to send emails to your clients and visitors if you like, and other advanced features like importing statistics from other sites into your own website is also available. This feature allows you to customize Google analytics in order to suit your own website needs and desires. This is a great feature that makes it easy to keep your site up and running.
After you have finished setting up your site and your Google analytics, it is time to put it all to use. The next step in the setup process will be to install Google Analytics. Once you have installed the software, you can track your website’s performance and use the webmaster tools to see where the traffic is coming in comes from.