What is a UX designer, and what do they do? UX stands for User Experience and a UX designer is a person who provides the aesthetic design and function of your website. They are responsible for the look and the way a website “flows.” There are a few key points a successful UX designer will keep in mind when designing a website, the main one being pleasure from use. Pleasure from using a website is triggered by key elements within the sites operation. If a visitor enjoys a website, they are likely to return. It’s through small psychological nuances that make up an effective UX design. These nuances are:
Demand
Creating demand for your products or services is simple; your design should reflect that the item or service in question will end soon. Because of its low availability, people automatically attribute value to it. In the mind of the visitor, this design choice tells them that because enough people have used or purchased something until it became unavailable, then that thing must retain significant value.
Group-Think
Group-Think is a very interesting psychological process. People do what others do. If a considerable percentage of a group believes that a particular item is the best or most efficient, the remaining majority will believe it as well. To apply this to your design, simply install positive ratings or testimonials to let new visitors know that previous visitors approve of your product or service.
Reciprocated Trading
Reciprocated Trading in your design is the act of giving something useful to your visitors. This makes them feel obligated to give something in return. This reciprocation can be influenced by your UX design to have the visitor react in a way that is beneficial to you. To apply this nuance to your website, try offering something that fits the niche of your site, like lowered prices or free shipping.
Contrast
The science of contrast is easy to understand. If something is drastically different from the majority of your site, the visitor is more likely to notice it. Things such as a red button on a green website, or even a sudden change in font are effective examples of a contrasting UX design. Use the science of contrast to gain your visitors attention for sign-ups and other deals.
Framing
Where something is can affect your visitors. By associating an item or service’s value by its location, you can generate usage or sales by where your visitor sees it on your site. For example, imagine you have six service packages with varying prices lined from left to right with the lowest price on the far left and the most expensive on the far right. If the middle is highlighted, visitors are most likely to choose that option.
Prominence
Prominence in your design is choosing the moment to provide offers or sales to a visitor. By choosing when an item is the most prominent in your design, you can influence upsells for a particular item or service. Examples of prominence are pop up ads after a customer check outs or a recommended items section.
