Tag: conversion optimization Page 1

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Creating A Strong Email Campaign: Proper Tracking, Calls to Action, and Brand Consistency

Digital Marketing
In our previous article on creating a strong email campaign, we went over some strategies to craft enticing subject lines…
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Creating A Strong Email Campaign: Crafting Strong Content and Headers

Digital Marketing
There is a long list of things to consider when it comes to effectively creating an email campaign that elicits…
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Designing for the 4 Types of Web Traffic, Part 1

Designing for The 4 Types of Web Traffic, Part 1

Digital Marketing
Does it matter where we come from to get to where we are today? When it comes to visitors to…
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A/B Testing: Conversion Rates And Data Analytics

A/B Testing: Conversion Rates And Data Analytics

Digital Marketing
Ads are made to generate business, at the end of the day. It can be hard to know which one…
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A/B Testing: Tracking Results Through Unique Domains

A/B Testing: Tracking Results Through Unique Domains

Digital Marketing
Do you remember the ad for Head-On? “Head-On–Apply directly to the forehead.” It likely qualifies among the top of the…
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How to Create an Effective Landing Page – Part 3

Digital Marketing
Your landing page informs what your purpose, services or offerings are. It does this by walking them through the purpose…
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How to Create an Effective Landing Page – Part 2

Digital Marketing
In this series, we continue our look at what makes an effective landing page. We have previously gone over design…
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How to Create an Effective Landing Page – Part 1

Digital Marketing
“First impressions are everything”, says the age old adage. When a customer visits your website’s homepage, they will immediately make…
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How Relevant Copy Can Improve Your Website's Performance

How Relevant Copy Can Improve Your Website’s Performance

Digital Marketing
With the right copy backing up your website, you have given your content a fighting chance to actually command the…
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Conversion Rate Optimization and Why it’s Necessary

Digital Marketing
What is Conversion Rate Optimization? Most people believe they need more traffic to their site in order to get more…
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Tips to Improve Your Squeeze Pages

Digital Marketing
The squeeze pages you use for offers must be perfectly-executed if you wish to convert sales. There are six tips…
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Click-Through Rate & Bounce Rate for SEO

Digital Marketing
Search Engine Optimization is an ever-changing field, and we do our best to stay up with the latest trends and…
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