Starting your own online business can be daunting. The possibility of having zero customers or leads on your website can be crippling when you want everything to work perfectly. While search engine optimization and inbound marketing are highly beneficial to your website’s traffic, those forms of traffic are not instantaneous. The best way to get immediate traffic that is highly targeted to your specific niche is through paid traffic.
Here we will look at 5 tips to drive paid traffic to your business website:
Run with Google AdWords
You can’t talk about paid traffic without bringing up Google Adwords. Google Adwords is easily one of the most effective and versatile paid traffic solutions available, and for good reason. Google has an extremely effective way of targeting the ideal customers for your website, and they touch over a trillion searches annually.
Just make sure to focus your efforts on new leads through search advertising, not display. Display advertising is very ineffective right now. Their only effective use is in re-targeting advertisements, which appears to people who have already visited a particular page on your site but didn’t convert.
Create Facebook Ads
Facebook advertising is on the verge of becoming the most useful paid advertising tool available. Their platform can introduce your brand to over 1 billion users that are using Facebook. With over half of all active Facebook users visiting the social media giant daily, you have a huge audience base to fish from. Facebook is the largest and most active social media community in the world, so having the ability to engage in PPC (Pay-Per-Click) ads can be a huge boon when driving paid traffic to your website.
Facebook advertising also allows you to target specific factors about your audience, such as their geographical region, their demographics, or their user interests. Sculpt and customize the perfect audience you want to market to, and Facebook will handle the rest for you.
LinkedIn Ads for B2B Business
If you’re in the B2B (Business to Business) market, LinkedIn Ads is probably your best bet. The paid traffic source from this social media platform is great as they come with three advertising options: sponsored updates, display and text ads, and InMail.
LinkedIn was built as a way for professionals to network and connect. Having a PPC advertising tool built-in to a professional network is an amazing chance for a B2B business to target other professionals in their industry. With an ability to target your audience based on job title, job functions, location, gender, age, skills, company, company size, and industry, LinkedIn’s network is a treasure trove for B2B marketers. Just beware of their hefty cost because they often price their PPC ads on a cost-per-click rule.
Paid Traffic is Good Traffic
Paid traffic is an excellent way of converting potential leads into sales. However, don’t forget that a balanced marketing plan that consists of both pay-per-click advertising and organic traffic is the best way to draw in potential customers down the funnel.
The main thing is that you build trust and provide value without asking for anything in return. That will garner you the best results from your paid traffic sources.
If you’d like to learn more about bringing traffic to your business website, contact tekRESCUE in San Marcos, TX.