Data-driven design is a compelling concept that has existed for quite some time. It is based on measuring all aspects of website performance – from the initial click to conversion rates. Applying these measurements can create an extremely successful online business, generate more leads and sales, or improve your user experience. In this, we’ll discuss practical considerations for applying data-driven design principles to your website’s front-end design.
1. Decide what you want to measure and how
As a designer, it is essential to realize the advantages of measuring and tracking your website’s performance. One of the main reasons for implementing such measures is to improve return on investment. You need to identify variables that may be important for your website, like bounce rates, time on site, or conversion rates. Then, you can develop appropriate solutions based on objective data.
2. Use analytics tools to track relevant conversion points
At first glance, all aspects of website performance are equally important; thus, many designers end up measuring them all simultaneously. This approach is inefficient since every aspect affects other areas of your brand business differently. To make the most out of your data-driven approach, it is essential to identify the most valuable areas for your website’s performance.
3. Test and measure pages, products, services, and more
Tracking data improves your e-business and ensures you’ll never forget certain aspects while creating new content or implementing changes. Analytics tools allow you to experiment with design elements and check how they affect user behavior. Also, you can use them to identify what kind of information users need from your product or service at any given moment.
4. Stick with the data, but don’t be afraid to experiment
One of the most common pitfalls of applying data-driven design is sticking too closely to what you see on your analytics tools. It is essential to realize that every user is unique, and many factors have created their journey through your website. Thus, it is necessary to take the user’s behavior as an objective fact and as a base for further experiments and improvements.
5. Always consider the bigger picture
Although data-driven design lets you view every aspect of your website’s performance separately, it is essential to remember your other online marketing efforts and general brand awareness. If you want to improve your website’s performance, test it on different devices and utilize other online channels like Facebook or Twitter. You will be much more likely to see results if you combine data-driven design with other forms of marketing.
6. Experiment with different design elements and content
As we’ve mentioned above, one of the most significant advantages of data-driven design is that it lets you experiment with your online business and try different approaches to achieve the same goals. It would help if you always were looking for new ways to test various aspects of your website and keep up with current trends. Remember, running an online business is about making a great site and improving upon it as often as possible.
Data-driven design should be viewed as a starting point for your website’s performance, not the result. By understanding how to apply data-driven principles, you can achieve excellent results for your brand business.