Your company’s website needs to be effective when it comes to capturing the attention of your clients. It’s often the first point of contact a new client has with your business, so you want to catch their attention, build trust, and communicate your company’s values from the get-go. If you find that your website isn’t keeping visitors long enough to convert them to customers, it might be time for a redesign. Or if your business is new and doesn’t yet have a website, you’ll need to work with a designer to create your brand’s online presence. In either case, you’ll need to get inspired! Having a better idea of what you want out of your company’s website can help your designer give you a new website you’ll love. Below are a few ideas to get your creativity going!
1. Using Eye-Catching Illustrations
When it comes to catching your clients’ attention, you can bring in some eye-catching illustrations that will effectively draw their attention to your website. In a sea of commercial websites littered with photographs, having some unique artwork will help your site to stand out among the crowd. Illustrations in a simple, flat style are also more lightweight than photographs, making your website quicker to load for visitors. You can even have animation effects that make the images almost pop out of the screen. As long as you keep these effects simple and clean, they can help guide the visitor through your site without distracting from your message.
2. Break Text Up with Variety
When attracting your clients, you have to keep in mind that you do not want to read a long, boring block of text. It would be best to break up your text content with a variety of different formatting types to help your readers skim through the information more quickly. For example, instead of a single block of text, try adding some bulleted or numbered lists; these make it easier for people to understand the content. Blockquotes are another great way to break up long sections of text, making the page look less cluttered and more organized.
3. Vintage Web Design
Vintage typography is one of the most popular designs in the past decade. The use of fonts that evoke the past but still look classy to modern eyes is one way to make your website look unique and very attractive. To add more appeal to your website design, you could even use a color combination or texture that looks old-fashioned and vintage. This will make your website look interesting and unique. This also includes vintage photos that you could use on your website to add to the aesthetic.
4. Think About Color Schemes
A great color scheme can make a website cozy, attractive, and relaxing for visitors. If you want your website to utilize color to its maximum effect, you’ll need to think about color schemes. Think about your brand’s colors and how you’d like for them to be highlighted on your website. Pantone schemes can be a great place to start looking for inspiration; these are already very popular with companies in all kinds of industries. Also consider using unexpected combinations, such as pastels and metallic tones. Sometimes, going against the grain is the perfect way to make your website stand out in visitors’ memories.
5. Tell them where to go
Easing navigation through your website is one of the most underrated principles of great website design. Think about how the website should guide visitors to the information they need. If someone has never heard of your company before, what would you like them to know? What do you want them to do while on your website—call you, send an email, or something else? How can you organize everything your business does into a neat package that doesn’t confuse or overwhelm visitors? All of these considerations are important. And while it’s your designer’s job to create a well-organized user experience on your website, you know better than anyone what customers are looking for when they come to your business.
This list is by no means exhaustive; there are all kinds of other techniques and elements that can come together to create an effective website. If you’ve been thinking of having a new website designed, keep an eye out and observe trends in other websites. You might find something you really want for your own site! We hope these tips have helped get you inspired, and we look forward to helping you create a website you’ll truly love for your business.