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Category: Digital Marketing Page 2

From social media to email campaigns, websites, and search engines, learn how you can leverage digital platforms as powerful marketing tools.

Illustration of an envelope with cogs being fine-tuned by a wrench

Creating A Strong Email Campaign: Proper Tracking, Calls to Action, and Brand Consistency

Digital Marketing
In our previous article on creating a strong email campaign, we went over some strategies to craft enticing subject lines…
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Illustration of an envelope with muscular arms

Creating A Strong Email Campaign: Crafting Strong Content and Headers

Digital Marketing
There is a long list of things to consider when it comes to effectively creating an email campaign that elicits…
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Illustration of an online store on a mobile phone

How a Mobile App Can Supplement a Responsive Website

Digital Marketing
If you’re a business owner who has already invested in a professionally-built responsive website, you may be wondering if it’s…
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A short link in a crowd of long links illustrated by our SEO & Austin web design team

The Benefits of URL Shorteners

Digital Marketing
We have all seen bitly links posted on Twitter, sent to us through email, and scattered throughout the web. Unfortunately,…
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Person at an Austin TX SEO company writing "online marketing strategy" on glass

How To Promote Your Business From Home

Digital Marketing
With the spread of the coronavirus in Texas, many small and medium businesses have been forced to temporarily shut their…
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SSL Certification

What is an SSL Certificate?

Digital Marketing
SSL certificates are small files filled with a cryptographic key and are bound to the details of a larger organization.…
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A mobile-first web design mockup drawn on paper

Why It’s Important to Have a Mobile Friendly Website

Digital Marketing
It is clear that this is the modern age of technology. Look around, cell phones are no longer a rarity;…
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SEO vs PPC explained by our web design and Austin SEO team

SEO vs PPC Marketing

Digital Marketing
Google has become the world’s largest network of information that we have ever seen. It’s no surprise that, in today’s…
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Website with pictures on homepage

The Importance of Images in Your Website Design

Digital Marketing
When developing a website, especially for a business, it is important to have high-quality content. A visitor will not stay…
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Marketing Campaign Graphic

Benefits of Effective Marketing Campaigns

Digital Marketing
Are you a business owner looking to grow your business? There is likely a good chance that you have forgotten…
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Google optimized content on multiple devices

Your Guide to Optimizing Google Friendly Content

Digital Marketing
If you have a business, your number one priority beyond monetary gain is probably going to be growth. There are…
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An illustration shows how much of a web page should be loaded after 1, 2, 3, and 4 seconds.

[Infographic] Page Speed: All About It

Digital Marketing
As mobile devices increasingly become the de facto way to access the Internet, a website’s loading speed has become more…
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Pinterest website with SEO graphs

Optimizing Pinterest: More Than Social Media

Digital Marketing
It can be easy to overlook social media sites as strategic business opportunities, but that would be a mistake! What…
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Video and Image SEO

Tips for Optimizing Images & Videos for SEO

Digital Marketing
In modern day business, your online presence has the capacity to make or break you. Not only do people want…
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3-dimensional letter forms emerge from a phone screen.

Typography on the Web in 2019

Digital Marketing
A website may exist thanks to technology that has emerged very recently, but the design principles behind a great website…
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Folding tablet standing on table with Google search engine displayed

How Does Google Ads Work?

Digital Marketing
Time, energy, and resources are all valuable aspects of business that no one wants to waste. For online advertising, Google…
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An illustration depicts finding a target audience in a large crowd.

Business Branding Guide Part 1: Determining Your Target Audience and Brand Image

Digital Marketing
The tried and true methods that businesses use to reach their audience are evolving with modern marketing trends. However, the…
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Using Social Media For Your Business

Using Social Media For Your Business

Digital Marketing
The huge explosion of social media use has allowed individuals to stay connected with friends, family, and all sorts of…
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Colleagues examining two website layouts

The Use Of Hero Images In Web Design

Digital Marketing
Vision is the strongest human sense. It’s also the fastest way to grab a user’s attention when visiting your site.…
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SEO Trends of 2019

SEO Trends of 2019

Digital Marketing
With the implementation of mobile first indexing in google and the rise of voice activated devices, there are several SEO…
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The Science of Using Eye Tracking in Web Design

The Science of Using Eye Tracking in Web Design

Digital Marketing
Humans have a variety of senses that modern technology is constantly finding new ways to stimulate.  When visiting a web…
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