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Category: Digital Marketing Page 4

From social media to email campaigns, websites, and search engines, learn how you can leverage digital platforms as powerful marketing tools.

A/B Testing: Conversion Rates And Data Analytics

A/B Testing: Conversion Rates And Data Analytics

Digital Marketing
Ads are made to generate business, at the end of the day. It can be hard to know which one…
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A/B Testing: Tracking Results Through Unique Domains

A/B Testing: Tracking Results Through Unique Domains

Digital Marketing
Do you remember the ad for Head-On? “Head-On–Apply directly to the forehead.” It likely qualifies among the top of the…
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How to Create an Effective Landing Page – Part 3

Digital Marketing
Your landing page informs what your purpose, services or offerings are. It does this by walking them through the purpose…
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How to Create an Effective Landing Page – Part 2

Digital Marketing
In this series, we continue our look at what makes an effective landing page. We have previously gone over design…
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Landing Page Graphic

How to Create an Effective Landing Page – Part 1

Digital Marketing
“First impressions are everything”, says the age old adage. When a customer visits your website’s homepage, they will immediately make…
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Infographic: Choosing the Right Colors for Your Website

Infographic: Choosing the Right Colors for Your Website

Digital Marketing
When making your website is an important but difficult task, this infographic is designed to guide you through all the…
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How Relevant Copy Can Improve Your Website's Performance

How Relevant Copy Can Improve Your Website’s Performance

Digital Marketing
With the right copy backing up your website, you have given your content a fighting chance to actually command the…
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Tips For Driving Paid Traffic to Your Online Business

Tips For Driving Paid Traffic to Your Online Business

Digital Marketing
Starting your own online business can be daunting. The possibility of having zero customers or leads on your website can…
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Using Heat Mapping To Improve Your Website's CRO

Using Heat Mapping To Improve Your Website’s CRO

Digital Marketing
A well-designed website can be one of the most important parts of any business success in our modern information age.…
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Creating The Best Logo For Your Brand

Creating The Best Logo For Your Brand

Digital Marketing
A company logo is often the first glimpse of a business that potential customers get. Because of this, having the…
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Conversion Rate Optimization and Why it’s Necessary

Digital Marketing
What is Conversion Rate Optimization? Most people believe they need more traffic to their site in order to get more…
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Tips For Improving Search Engine Results

Digital Marketing
Searching on Google may not be rocket science, but following certain protocols can enhance your Google search experience. The following…
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The Six Keys To UX Design

Digital Marketing
What is a UX designer, and what do they do? UX stands for User Experience and a UX designer is…
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Combining Your Physical Marketing with Online Marketing and SEO

Combining Your Physical Marketing with Online Marketing and SEO

Digital Marketing
Your marketing strategy as a whole does not exist in a vacuum. When you put out ads in newspapers, put…
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Using Social Media to Boost SEO Results

Using Social Media to Boost SEO Results

Digital Marketing
Once you have found the social media platforms that are best for your purposes, the next step is using that…
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Optimizing Google Business Page in Search Results

Optimizing Google Business Page in Search Results

Digital Marketing
The first thing to do when editing your Google Business page is to log in to your account. If you…
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The Anti-Guide to SEO: What to Avoid

The Anti-Guide to SEO: What to Avoid

Digital Marketing
There are a lot of guides out there on what you can do to increase your search engine ranking. They…
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Selecting the Social Media Platform for You: Part Two

Selecting the Social Media Platform for You: Part Two

Digital Marketing
In part one we went over choosing the best major social media platform for your purposes, and the types of…
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Selecting the Social Media Platform for You: Part One

Selecting the Social Media Platform for You: Part One

Digital Marketing
“Social media” is an extremely broad term. It covers everything from photo sharing sites, music hosts, event organizers, classic social…
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An Austin SEO expert analyzing data statistics to improve a company's website rankings.

3 Things To Do Daily to Boost SEO In Less Than 30 Minutes

Digital Marketing
The human mind has a tendency to fear the unknown. But the reality is if you can break down what…
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The Decline of Tradtional Advertisement, The Rise of Online Marketing

Digital Marketing
Imagine this scenario: A potential customer just finished a long day of work and is looking for a place to…
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